Kinetic Type

Creating a motion graphic using a word that implies movement. This exercise emphasizes the synergy of type and motion. Starting with an existing typeface and altering the typeface to imply motion.

Selecting the right words were the challenging part of this project. I wanted words that weren't quite your first thought of movement. However when you heard those words, you couldn't help but feel the implied motion.

SMEAR
Screen Shot 2018-12-04 at 10.10.34 AM
Screen Shot 2018-12-04 at 10.10.11 AM