R71 is a brand extension to the already established brand Starbucks Reserve. R71 is Starbucks Reserve’s product line of coffee infused spirits. The name pays homage to the heritage of Starbucks and the Starbucks Reserve entity. Utilizing the R from Starbucks Reserve, and the year Starbucks opened.
Starbucks first opened its doors to Seattle in 1971. 2019 marks many accomplishments for Starbucks Reserve, specifically Starbucks Reserve roasteries. To commemorate the achievements, moreover the milestones, Starbucks Reserve is proud to announce our very own line of spirits r71.