Smail is a fictitious children’s subscription service. Smail understands the challenges a parent can face when selecting clothes for their kids. It is Smail's mission to change the way parents shop for their kids, to simplify their lives and to bring a smile to every child one box at a time.
What started out as a simple project of developing a 6 page website, turned into a brand+marketing study. Creating a brand from the ground up allowed me to play numerous roles. As a one man team, I was able to create a brand true to what I envisioned.
Print & Packaging
Web & Motion