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Smail is a children’s apparel subscription service. Smail understands the challenges a parent can face when selecting clothes for their kids. At Smail each box is curated specifically to satisfy the parent and child's preference. It is their mission to simplify the way a parent shops for their kids.

Smail is a children’s apparel subscription service. Smail understands the challenges a parent can face when selecting clothes for their kids. At Smail each box is curated specifically to satisfy the parent and child's preference. It is their mission to simplify the way a parent shops for their kids.

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WEB DEV +

BRAND DEV

Smail started out as a simple project, to develop a 6 page fully responsive website. Playing with script and animation functions added another dimension to the brand. What was once a simple website design, turned into a product and identity development project. Crafting a color palette was instrumental in creating the overall feel. Playing with bubliness and airyness was necessary in creating the brand. Using script to activate the circular figures allowed an easy translation from print to web. The continuity of implied movement to actual motion on the site is what allowed the brand to exist both virtually and physically.

WEB DEV +

BRAND DEV

Smail started out as a simple project, to develop a 6 page fully responsive website. Playing with script and animation functions added another dimension to the brand. What was once a simple website design, turned into a product and identity development project. Crafting a color palette was instrumental in creating the overall feel. Playing with bubliness and airyness was necessary in creating the brand. Using script to activate the circular figures allowed an easy translation from print to web. The continuity of implied movement to actual motion on the site is what allowed the brand to exist both virtually and physically.

WEB DEV+BRAND DEV

Smail started out as a simple project, to develop a 6 page fully responsive website. Playing with script and animation functions added another dimension to the brand. What was once a simple website design, turned into a product and identity development project. Crafting a color palette was instrumental in creating the overall feel. Playing with bubliness and airyness was necessary in creating the brand. Using script to activate the circular figures allowed an easy translation from print to web. The continuity of implied movement to actual motion on the site is what allowed the brand to exist both virtually and physically.